George W. Bush Presidential Library
Presidents use retreats for work, rejuvenation and rest. Four featured presidential retreats—Camp David, LBJ Ranch, Walker's Point and Prairie Chapel Ranch—are highlighted in-depth.
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Immersive 17' high murals simulate the unique landscape of each retreat including the Shenandoah forest, Texas prairie (twice) and New England bay.
"The client liked the murals so much they ended up planning their next exhibit based on [the murals]."
—Tracy Revis, H+R Principal
—Tracy Revis, H+R Principal
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Travel brochure style introductions welcome guests to the exhibit entrance. These originated as National Park posters, but transitioned to bold colors with picturesque shots of the location, and intimate life-size photos of the president enjoying their retreat.
Below: Original sketches for the introductory panels. These concepts were not ultimately picked by the client.
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Welcome maps served as introduction panels, which could be placed at different vantage points within the gallery to take into account each space's multiple entrances. In the Prairie Chapel Ranch gallery, the welcome map sits above the bed of President Bush's Ford F250 pickup truck.
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Playful scene-setting tactiles carry the story that work and fun occur in tandem. A laid out picnic table uses each plate to deep dive into LBJ's policies that he discussed over his grill; travel suitcases highlight the different foreign dignitaries to visit Camp David; and a photo-op with George W. Bush's chainsaw where he fielded political reporters.
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Podium turntables and hanging quote bubbles in the entrance gallery encompass two centuries' worth of presidential retreats, from the "Staycationers" of the founding fathers, to the "Snowbirds" of modern presidencies and everyone in between.
Graphic Designer, from concept to completion. Designed five galleries in six months in collaboration with Creative Directors Nina Reck & Tracy Revis, Exhibit Designer Melissa Van Ostenbridge and Graphic Designer Avery Parker.
Mural Designer, designed, directed and coordinated with the painters of Eyecon Design.
Photography/Videography courtesy of David Norwood.
