Lodge Cast Iron
For over 125 years, Lodge Cast Iron has been manufacturing heirloom-quality cookware. Lodge’s branded experience immerses guests in stories of cast-iron production, history and food culture.
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Re-created environments from the Lodge’s family home, continue the legacy of the fifth-generation, family-owned company. Large promotional images of Lodge Cast Iron cookware fill up the back wall of the cases to symbolize the same durability of cookware through each generation.
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Around the Campfire: immersive backdrops representing Lodge’s most popular fan bases across social media; Outdoor Life, Backyard Living, and Cowboy Culture. Set in a circle around a fire pit, the design emphasizes the communities Lodge Cast Iron creates, bringing people together over a well cooked meal. The exterior walls showcase flat lay photos of various meals in Lodge Cast Iron cookware, displaying the product in use.
Graphic Designer, from concept through design development. In collaboration with Design Principal Terry Healy and Senior Exhibit Designer Orlena Dupree.
Photography courtesy of Healy Kohler/Lodge Cast Iron.
